CES Trade Show Booth Concept
Concept Development • Brand Identity • 3D Design • Motion Graphics • UI/UX
Direction
As an Art Director at VeSync Corporation, I helped direct the overall art visualization and conception. I worked on all of the 3D renders shown above, the motion graphics in the commercial video, as well collaborated with the in-house design team for the overall graphic direction. The VeSync in-house creative team consisted of 12 talented designers who worked together to creative the entire CES trade show booth and brand identity.
VeSync at CES
The key art is inspired by the VeSync family of brands. The circular shape represents the unity of our brands, while the different colored quarters represent the character of our individual brands: Cosori, Etekcity, Levoit, and VeSync. Finally, 3D software was used to bring life and dimension to our design by adding realistic depictions of our physical products.
Some Behind the Scenes
