Concept

Penny is a budgeting app focused on helping consumers track their daily, weekly, and monthly spending with a goal-oriented feature. The interface was designed with the idea of privacy using a constant “night shift” orientation to protect consumers’ data from prying eyes.

demographic

The interface was designed with a younger target demographic in mind.

• Age 18 – 35

• Income 30k +

• Middle to high level technology

• Goal oriented

• Interested in budgeting and saving