Levoit Product Photography Refresh
Art Direction • On-Set Direction • Photography • Brand Development • Concept Development
brief
I led the refresh of Levoit's product photography, focusing on achieving a more premium and refined aesthetic tailored to multiple demographics. My objective was to produce product imagery that conveyed a natural, dynamic feel, with a focus on authentic poses and motion. This photo direction was designed to be versatile across multiple channels, incorporating both lifestyle and studio photography.
Vital 200S Pet Photoshoot
Studio Photography
Studio Photography Direction
Wellness focused
Dappled lighting
Leafy/interesting shadows
Foreground greenery
Higher contrast between background and product
Back to School photoShoot
Set Design direction
“Elevated Dorm”
Neutrals + Greens
Must-Have: Pennant Flag
Comfy + Cute
Inspirational, still relatable
Behind the scenes
